From the outset, we advise clients that building a travel agent website is, unfortunately, not a road to early retirement. However it is great as a complementary marketing tool to your bricks and mortar business.
These days clients expect companies to have an online presence. If you are able to provide clients with an informative, easy to use website, as well as good face to face service, you are more likely to retain their business. In addition, as your website is a valuable source of travel information, they are more likely to refer others to you.
In regard to Search Engine Optimisation, in the ‘old’ days, one used to be able to game the system with Keyword Density, Dummy Inbound Links etc. These days it is all about Unique, Quality Content.
In addition to Unique, Quality Content, some of the tips below will assist.
Guerrilla Tactics for marketing Your Business Online
This paper was done some time ago, however is still very relevant so we encourage you to have a look at it.
SEO Tutorial: A Beginners Guide to SEO (Video)
This Word Press Plugin make things a lot easier (automatically included in ITbyus setup)