From the outset, we advise clients that building a travel agent website is, unfortunately, not a road to early retirement. However it is great as a complementary marketing tool to your bricks and mortar business.
These days clients expect companies to have an online presence. If you are able to provide clients with an informative, easy to use website, as well as good face to face service, you are more likely to retain their business. In addition, as your website is a valuable source of travel information, they are more likely to refer others to you.
In regard to Search Engine Optimisation, in the ‘old’ days, one used to be able to game the system with Keyword Density, Dummy Inbound Links etc. These days it is all about Unique, Quality Content.
In addition to Unique, Quality Content, some of the tips below will assist.
Intro
Guerrilla Tactics for marketing Your Business Online
This paper was done some time ago, however is still very relevant so we encourage you to have a look at it.
Guerilla Tactics
SEO Tutorial: A Beginners Guide to SEO (Video)
Yoast SEO
This Word Press Plugin make things a lot easier (automatically included in ITbyus setup)
The Beginner’s Guide to Search Engine Optimization (SEO)
(the written word)
New to SEO? Need to polish up your knowledge? The Beginner’s Guide to SEO has been read over a million times and provides comprehensive information you need to get on the road to professional quality Search Engine Optimization, or SEO
Re Social Media sites:
Please see below some ‘How to guides’ that may be of assistance to you:
Facebook: http://offers.hubspot.com/facebook-for-business
Linkedin: http://offers.hubspot.com/introduction-to-linkedin-for-business
Google Plus: http://offers.hubspot.com/how-to-use-google-plus-for-business
Twitter: http://offers.hubspot.com/how-to-use-twitter-for-business
Pinterest: http://offers.hubspot.com/how-to-use-pinterest-for-business
SEO Blog: packed with additional useful information
http://www.blog.accommodationguru.com/
SEM (Search Engine Marketing/Pay per Click Advertising):
Best left to the professionals:
1. Arrow Internet Marketing: A company we use:
http://www.arrowinternetmarketing.com.au/
In addition to the below, Arrow Digital can offer a one-time SEO for smaller travel agents for $830 x 3 months = $2490 + GST.
This will get your website to a stage where at least one or two keywords will be on page 1 of Google and your map listings etc for local search will be optimised.
Travel-Agent-SEO-Packages
Travel Agent SEO Packages
2. Content Marketing